What makes KIND2 shampoo and conditioner sustainable?

By now, you’ve probably heard how eco friendly shampoo bars are. So, what is it that makes KIND2 solid shampoo bars and conditioner bars especially sustainable?

If you’ve cleared the first hurdle and are open to switching to solid shampoo, good going!

The next question is: how do you choose the right bar?

A good solid shampoo has to tick a lot of boxes. Depending on your personal principles, you might need it to be vegan, zero waste, locally made etc.

Then, of course, it has to effectively clean and nourish your hair. If you’re an eco warrior with a dry or sensitive scalp, this can really narrow your options.

Sustainability is at the heart of KIND2

Ok, we might be a little biased... but KIND2’s solid shampoo bars and conditioner bars really do have the high performance and the high sustainable standards that can prove elusive.

Exasperation with plastic pollution is actually what started the brand. Seeing litter on the beach inspired us to create an excellent, plastic free alternative to bottled shampoo and conditioner. So, sustainability at the heart of everything we do.

Want the full story? I spoke about what it takes to create a plastic free beauty brand on the Age Of Plastic podcast.

What makes KIND2 so sustainable?

Because we care about the planet, we’ve covered all bases when it comes to making KIND2 solid shampoo bars and solid conditioner bars sustainable. Here are our eco action steps: 

KIND2 uses sustainable, plastic free packaging

All our product and our delivery packaging is 100% plastic free and either compostable or recyclable. Yes, that also goes for the tape on our delivery boxes, which are made from recycled cardboard. What’s more, our product boxes are made in the UK using carbon balanced paper which supports the World Land Trust reducing our carbon footprint.

KIND2 is certified plastic free

Not only is our packaging plastic free, all our products have been certified 100% microplastic freeZero Plastic Inside” by Plastic Soup Foundation.

It’s not only reducing plastic that we care about. The purity of our products is high on our list of sustainable priorities too, so all our ingredients are natural, or naturally derived. Accordingly, we don’t use any synthetic colours or fragrances (usually listed as parfum) and every ingredient in our bars is there to perform its own powerful, natural function. 

All KIND2 products are vegan and cruelty free

Is animal welfare, or not contributing to the carbon footprint of animal agriculture, a non-negotiable principle for you? We’ve got you covered. All our products are both vegan and cruelty free.

There’s no water in our concentrated shampoo and conditioner bars

KIND2 solid shampoo bars and solid conditioner bars are concentrated. In fact, they contain no water. This makes them last at least twice as long as liquid shampoos, which is equivalent to saving 2 plastic bottles from being created. Sceptical? You might be swayed when you learn how much water is actually in bottled shampoo. The concentrated nature of our bars also means that producing them does not require excessive and unnecessary transportation of water. This conserves energy, water and your money!

We keep our carbon footprint light

Our plastic free shampoo and conditioner bars and product packaging are all manufactured in the UK. This means no overseas miles between them, their packaging and our UK-based customers. And the KIND2 HQ runs on renewable energy! We deliver through Royal Mail because it has an existing infrastructure.

We plant a tree for every order

We’ve partnered with Ecologi to plant a tree in Madagascar for every order. You can learn more about this wonderful project in our blog post here.

KIND2’s sustainable shampoo bars really work

Hopefully we’ve convinced you that KIND2’s plastic free shampoo and conditioner bars are truly sustainable.

Are you happy with the ethical credentials, but need some reassurance that they work effectively? Other hair care products, which might be as green as they get, just dry out your hair. Don’t be put off if you’ve experienced this in the past. 

KIND2’s solid shampoo and conditioner bars are soap free. Check out our post on why our pH balanced formula is the key to healthy hair for more details. Then, head to our shop to choose your bar. 

If it’s sustainability that brought you here, our post that features 29 top tips for a low impact lifestyle should give you some great new ideas. 

Start your plastic free haircare routine today.

What are you waiting for? Visit the KIND2 shop.


← Older Post Newer Post →

Join the KIND2 newsletter to get a 10% discount on your first order, special offers, giveaways, and once-in-a-lifetime deals.

By signing up to our newsletter you accept the terms detailed in our Privacy Policy.

★ Reviews

Customer Reviews

340 reviews
Great Conditioner!

I love this bar! It leaves my hair tangle free and so soft! I was super impressed the first time I used this as I thought it wouldn't do much for my thick hair, but I was wrong it really is a fab conditioner and you don't need much at all. Hence the bar seems to go on forever, great value for money!

Great for Itchy Scalp!

I was always a bit sceptical about shampoo bars but once I tried Kind2 I'm sceptical no more! I have an itchy scalp which gets irritated very easily so I have to be careful what I use. The Sensitive one is very gentle and perfume free so it doesn't upset my scalp and the bar lasts for ages! Added bonus is that because it doesn't contain any nasties it doesn't strip coloured hair either. It leaves hair soft and shiny to the point where my neighbour commented how shiny my hair was the other day and seeing as I haven't been to the hairdresser since December that's pretty impressive!

Simply just the best shampoo bar on the market!

This is my third purchase of this shampoo bar - and I totally LOVE IT! I have long, think hair and have struggled to find "the one" that works for me. And now I have. It makes my hair feel so much more healthier. As I struggle with a very sensitive scalp the natural ingredients make a real difference, sulphate free is the way to go. Am sure you can tell, this shampoo bar comes highly recommended from me :-)


I just love this company, their commitment to the planet and to people. I am adjusting to the shampoo. I cannot get any lather. The conditioner, it feels like I haven't done anything. But, my hair looks and feels great afterwards. So I'm sticking with it

Love it!

To be fair, I have only used the shampoo and conditioner bars a few times. I can already see a feel a difference. My hair has become a bit thin on top and I’m now having to deal with it frizzing terribly. Since using these bars, I have had no frizzing and my hair feels thicker. Now I know that it hasn’t miraculously thickened but it looks and feels that way. I’m hoping that with regular use, my hair will start growing again where there are thin patches, but time will tell. I am really happy with these bars and will continue to buy them. Don’t expect lather because there isn’t any, but my hair feels cleaner than when I’ve used regular shampoo. Love it!