Do you know how much water is in a typical bottle of shampoo, compared to a concentrated shampoo bar? And why should this matter to you anyway?
If you’ve ever taken a closer look at the ingredients listed on the back of your shampoo bottle, you’ve probably asked: what exactly am I paying for here?
Or, perhaps you’ve heard of concentrated shampoo or shampoo bars and want to know more about their benefits.
Read on to learn how much water is really in your shampoo bottle, and why using a concentrated shampoo bar is a much better option.
Is there really water in my shampoo bottle?
Have you noticed that the first ingredient listed on the back of your shampoo bottle is "aqua"? It actually just means water. Yep, exactly the same stuff that comes out of your tap.
A shampoo bottle is certainly not the only beauty product to contain water as the main ingredient. In fact, the personal care aisles of our supermarkets are full of watery liquids in plastic bottles. We won’t get started on the plastic issue now, but if you’re interested take a look at our blog post all about what makes KIND2’s plastic free shampoo so sustainable.
Why do bottled beauty products contain water?
We live busy lives, and we tend to buy items that are convenient and available to us. Since there are so many items that contain water, bucket loads of them manage to find their way into our shopping trolleys every day. But what is water doing in these bottles?
The reason it’s such well-used ingredient is simply that it’s:
- Extremely cheap
- Keeps profits high
- Bulks out products
Essentially, we are being fooled. We might think that we’ve bagged a great deal when we buy a huge bottle of shampoo at a cheap price. In reality, however, we’ve spent money on the substance that’s on tap in our homes 24/7.
You might be thinking … but bottled shampoo does clean my hair effectively, so it must contain mostly essential ingredients. How much are we really being duped?
How much water is in bottled shampoo?
The amount of water in a typical bottle of liquid shampoo might come as a surprise to you.
Astonishingly, bottled shampoo is actually made up of between 75 to 85% water.
Considering that we use shampoo in the shower, where litres of water pour onto our heads, this is a crazy and extravagant waste of money!
It means that when you buy a bottle of shampoo, you’re basically paying for a plastic bottle of (primarily) water. The liquid will have an extremely low concentration of active ingredients in it.
If you feel cheated, you have a right to. Still, now that you know, you can begin to get your money’s worth by switching to plastic free solid shampoo bars.
KIND2’s solid shampoo bars and solid conditioner bars are concentrated
Using a concentrated shampoo bar is a simple and completely effective way to avoid the bottled shampoo issue.
The KIND2 journey actually began with a search to find innovative solutions to reducing plastic waste. Learning how much water is in bottled shampoo made us realise that creating a hair washing alternative would decrease the amount of plastic on our planet.
That’s why none of KIND2’s plastic free solid shampoo bars and solid conditioner bars contain water. Instead, they’re made from concentrated, active, plant-based ingredients.
So, by using KIND2’s solid shampoo bars, you will cut down on polluting single use plastic and with each full size bar lasting for between 60 - 80 washes, you'll save money at the same time.
Other benefits to using KIND2’s concentrated solid shampoo bars
Your bank balance is not the only thing that will benefit when you switch to a concentrated KIND2 shampoo bar. Our solid shampoo and conditioner bars are also:
- Great for your hair’s health. The powerful natural ingredients they contain will soothe your scalp, fully cleanse and nourish your hair and keep it shiny.
- Long lasting. Because solid shampoo bars are so concentrated, they last 2 to 3 times longer than bottled shampoos. Depending on your hair type, you might even be able to eek it out further.
- Customers tell us their delighted to find that they can go longer between washes too!
- In case you need any more evidence, have a look our top 5 reasons to switch to solid shampoo bars
If you’re keen to say goodbye to bottled shampoo and enjoy the benefits of concentrated shampoo and conditioner bars, head to the KIND2 shop.