Ethical decisions made easy: The inspiration behind KIND2

If making ethical decisions was easy, wouldn’t we all be doing it? The inspiration behind the KIND2 brand began with this simple question.

The story behind the brand

The story behind KIND2 is set way back in the early 80s. However, this wasn’t clear to me until recently, when I gave my mum a call...

I was ringing because it was her birthday. She’s in Australia and I’m in London, so visiting wasn’t a possibility.

We were just chatting about KIND2 and she asked me how things were going. Then came that moment when you realise your parents were so ahead of their time and absolute rock stars in their own quiet way.

We talked about how she and my dad recycled in the early 80’s, when it wasn’t really a thing. My mum always took her string bags to the fruit & vegetable shop. It provoked quizzical looks from the other customers, but she persevered. “No plastic bags for us!”

My family in Hobart, 1970s

What inspired me to create KIND2

The inspiration behind this brand is to make it easier for people to make ethical decisions.

It wasn’t until later in life, during a casual chat with my mum, that I realised when the seed was planted. Still, I’ve always been inspired by reading about people who are making a difference.

It could be hearing about someone adopting a zero waste lifestyle, The Ocean Cleanup tackling the Great Pacific Garbage Patch or the Ellen MacArthur Foundation championing innovation and challenging our economic models. It all inspires me to inspire others to live more sustainably.

Making the ethical choice the easy option

Reducing the impact of our lifestyle simply means making conscious choices about what we buy and how we live.

It seems to me that more and more people want to make decisions that are positive, sustainable and ethical. Yet, there often aren’t enough eco options available. If they do exist but are more difficult, too expensive, or less convenient then where’s the incentive?

The inspiration behind KIND2 is all about making it an easy decision to ditch those plastic bottles of shampoo and conditioner.

Opting instead for a solid shampoo bar is one conscious choice it could not be simpler to make.

Want to know why it’s such a sustainable option? Here are 5 reasons why it’s better than bottled shampoo.

Interested to learn more about how KIND2 came to be? This is what it takes to create a plastic free beauty brand.

Lastly, if you want to make one ethical decision today, head over to t he KIND2 shop.

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Great shampoo lasts for ages

Have been looking for a good shampoo bar for some time and KIND2 Rebalancing Shampoo is the best so far. It has also lasted for months!

My hair is feeling cleaner and fuller!

Just ok but won’t buy again.

I have longish highlighted hair in good condition but this conditioning bar doesn’t really cut it. It’s difficult to tell how much I’ve put on after shampooing because it doesn’t froth up and it doesn’t feel soft in my hair, so it makes it hard to tell how much I’ve put on even if I rub it on my hair for longer it doesn’t feel any smoother in the shower, I’ve used it a few times and the bar seems as as it was when I first got it so I don’t think much is transferring to my hair. If I was using a regular conditioner this is when I would comb the conditioner through but that is impossible with this condition bar, I can’t even run my finger through it let alone a comb. I cannot get a comb through it until I have towel dried it off and sprayed leave in conditioning spray through my hair which kind of defeats the purpose of using the bar. When my hair has been blow dried it feels nice and soft and looks shiny but I don't know how much of that is the bar or the spray on leave in conditioner? I love the shampoo bars and will continue to use them but when this bar is finished I don’t think I’ll buy another one.

Emma, we're sorry to hear that you're disappointed with the Conditioner Bar. It is very concentrated, so you don't need a lot and yes it can be difficult to tell how much you have applied. If you are prepared to give it another go, after rinsing squeeze the water out of your hair before applying the bar - this helps the conditioner to penetrate and try to leave it on for a few minutes before rinsing out. That may help with giving you enough 'slip' to comb through. We've sent you an email.

Washes my fine oily hair well. No irritation to my sensitive scalp.
I'm eastern Asian so not all shampoo works great for me.
Only con is it doesn't lather amazingly but it still foams, if you're coming from liquid heads up (no pun intended).

thanks so much for your lovely review, we're really happy to hear our Shampoo Bar works well for your hair and scalp.

So impressed with these bars!

Years ago having had an unsuccessful attempt at using shampoo bars I thought I’d try again. This came top in a UK top 10 list so I thought I’d give it a go. Initially when I was in the shower and not getting any lather or suds I thought there is no way this is going to work. I also normally brush conditioner through my hair in the shower but after using the conditioning bar there was no way I was going to get a brush through it. So when I came to dry my hair I was not feeling very positive. However as it started to dry it was really lovely and soft and shiny - and very clean! I only wash my hair once a week and when it comes to wash day it’s very ready - being fairly greasy and dirty, with the soap bars its not really as dirty by the end of the week and its a nicer colour, I am blonde so it can look quite dark when it needs washing, but with the soap bars it looks a lot brighter for longer. If I had one tiny criticism it would be the email that came after purchase about tips for using the soap bars was sent too late, it came about a week after purchase and I could have done with that at the time of purchase!! It’s just a small complaint though and doesn’t detract from how great these bars are!!!

Ethical decisions made easy: The inspiration behind KIND2

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