Thinning Hair: What’s Really Going On and How to Care for It Gently

TL;DR - If your hair is thinning, you’re not alone, especially after 40.

Hormonal shifts, stress, and over-cleansing can all impact scalp health and hair density.

Most liquid shampoos are diluted with water and can be too harsh for fragile hair.

Why hair thinning is common (especially after 40)

Thinning hair can feel unsettling. One day it’s extra strands in the brush. Then less volume at the parting. For many women, it begins quietly and builds into a loss of confidence.

If this sounds familiar, you’re not alone and you’re not doing anything wrong.

Hair naturally changes over time. Hormonal shifts, stress, nutritional changes, and life transitions all affect the scalp and hair growth cycle. After 40, hair often grows more slowly, strands can become finer, and shedding may feel more noticeable.

What matters most during this phase is how gently you care for your scalp and hair.

Over-cleansing, heavy coatings, and harsh detergents can overwhelm fragile hair and leave the scalp feeling tight, itchy, or unbalanced.

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The problem with many traditional shampoos

Most liquid shampoos are largely water, combined with foaming agents, preservatives, and synthetic fragrance. While they may feel instantly “clean,” they can also:

  • Strip natural oils from the scalp
  • Leave hair feeling dry or brittle
  • Create build-up that weighs fine hair down
  • Irritate already-sensitive scalps

For thinning hair, less really is more.

A more considered approach to thinning hair

KIND2 shampoos are designed using skincare logic. We remove water and unnecessary fillers to focus on what supports scalp comfort and long-term hair health.

Our concentrated formulas are made to cleanse effectively without over-stripping, helping hair feel lighter at the roots and softer through the lengths.

This isn’t about quick fixes or dramatic promises. It’s about creating the right conditions for hair to feel healthier over time.

Results

Based on over 6k+ Customers

Concentrated care

By concentrating what matters, our products work harder, last longer, and create less waste.

It’s a better way to make the things we use every day.