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Our story

High performing solid shampoo and conditioner, reinvented for the 21st Century. Our formulas are vegan and free from plastic, soap, sulphates, silicones and parabens. Instead, they’re full of active plant based extracts to gently treat specific hair needs. Saving the planet doesn't have to mean bad hair. 

KIND2 you. KIND2 the planet.


We understand you want to make more sustainable and ethical choices but are limited by what’s easily accessible, does the job properly and delivers value for money.

KIND2 is a step towards tackling these challenges in one haircare innovation, giving you a more conscious choice, without compromise.

Founded in 2019 by Sue Campbell, KIND2 is the story of wanting to make a difference.

An Australian who made London her home, Sue has always loved travel and the great outdoors. Based in Hong Kong over the last eight years, her adventures ranged from weekend hikes and unwinding on beaches, to trekking in Laos and horse riding in Mongolia. Extraordinary and exciting as it was, her escapades bought her up close and personal with the overwhelming presence of plastic pollution … everywhere. The final catalyst came when her husband returned from a sailing race across the Pacific Ocean with tales of seeing more plastic than fish.

Sue left her corporate career, returned to London and embarked on a mission to disrupt the status quo and show how plastic free, soap free and cruelty free haircare can be a new normal. 

The Difference

Traditional liquid shampoo and conditioners are at least 80% water, requiring bottles - usually plastic - and harsh chemicals to stabilise ingredients. Remove the water and neither plastic packaging nor stabilisers are necessary.

Plastic free, soap free and cruelty free, our solid formulas reinvent shampoo and conditioner, creating a fundamental difference in how haircare is made and used:

 

  • Eliminating both plastic and water at source
  • Removing irritants in the form of sulphates, parabens and silicones
  • Soap free, so much closer to the natural pH of your scalp
  • Featuring premium ingredients with active plant-based extracts
  • Therapeutic benefits and unique fragrances from naturally derived essential oils
  • Not tested on animals or containing animal products
  • Made in the UK, supporting local industry and lowering our carbon footprint
  • Low waste - packaged in recycled cardboard
  • Great value for money; a KIND2 bar lasts for between 60 - 80 washes, two or three times as long as a 250 ml bottle
  • For her, for him, for everyone

 

Sue Campbell, Founder KIND2

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★ Reviews

Customer Reviews

340 reviews
81%
(274)
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Great Conditioner!

I love this bar! It leaves my hair tangle free and so soft! I was super impressed the first time I used this as I thought it wouldn't do much for my thick hair, but I was wrong it really is a fab conditioner and you don't need much at all. Hence the bar seems to go on forever, great value for money!

Great for Itchy Scalp!

I was always a bit sceptical about shampoo bars but once I tried Kind2 I'm sceptical no more! I have an itchy scalp which gets irritated very easily so I have to be careful what I use. The Sensitive one is very gentle and perfume free so it doesn't upset my scalp and the bar lasts for ages! Added bonus is that because it doesn't contain any nasties it doesn't strip coloured hair either. It leaves hair soft and shiny to the point where my neighbour commented how shiny my hair was the other day and seeing as I haven't been to the hairdresser since December that's pretty impressive!

Simply just the best shampoo bar on the market!

This is my third purchase of this shampoo bar - and I totally LOVE IT! I have long, think hair and have struggled to find "the one" that works for me. And now I have. It makes my hair feel so much more healthier. As I struggle with a very sensitive scalp the natural ingredients make a real difference, sulphate free is the way to go. Am sure you can tell, this shampoo bar comes highly recommended from me :-)

Adjusting

I just love this company, their commitment to the planet and to people. I am adjusting to the shampoo. I cannot get any lather. The conditioner, it feels like I haven't done anything. But, my hair looks and feels great afterwards. So I'm sticking with it

Love it!

To be fair, I have only used the shampoo and conditioner bars a few times. I can already see a feel a difference. My hair has become a bit thin on top and I’m now having to deal with it frizzing terribly. Since using these bars, I have had no frizzing and my hair feels thicker. Now I know that it hasn’t miraculously thickened but it looks and feels that way. I’m hoping that with regular use, my hair will start growing again where there are thin patches, but time will tell. I am really happy with these bars and will continue to buy them. Don’t expect lather because there isn’t any, but my hair feels cleaner than when I’ve used regular shampoo. Love it!