I have been using the Hydrating shampoo bar for about 3 yrs. I have tried all the other shampoo bars on the market in the UK and this continues to be the best. The ingredients are all natural (i.e no harsh stripping chemicals) and after using it longterm you can really tell the difference if you switch to 'normal' shampoo or bars that use something like sodium laurel sulphate to foam up the product. It takes a bit of getting used to at the beginning as there is not loads of foam generated with these products. I really recommend them though and would encourage everyone to try them out !